Brand 101: Mitr

Mitr was established in 2015 by Thai designer Milan Wintachai. Mitr, which means “friendly” in Thai, encapsulates the whole vibe of the brand very well. (Mitr)

The brand, based in Bangkok, heavily reflects the four pillars the designer has decided to focus on: sensual, comfortable, feminine, and being unique and effortless.

Sensual– embraces women with confidence, emotional intelligence, and inner beauty, enhancing their self-expression and elegance in every moment.

Comfortable – prioritises lightweight, breathable, and travel-friendly fabrics, combining comfort with bold, stylish craftsmanship.

Feminine – Designed with a deep understanding of diverse body shapes, Mitr’s silhouettes highlight individual beauty and confidence.

Unique & Effortless – Inspired by art, travel, and culture, Mitr’s versatile designs transition seamlessly from day to night, celebrating individuality and timeless style.

The brand designs mostly clothes and swimwear but also dabbles in accessories. The overall vibe of this brand is very dreamy and carefree. Travel is the key focus when it comes to the designs.

Their flagship store opened in December of 2024 in Siam Square One.

Would you check out this brand?

Store: https://mitr-universe.com

Instagram: @mitr

*all photos used about this brand across Soft Serve Magazine and our socials is courtesy of the official IG page of Mitr. All photos belong to Mitr.