Brand 101: GENTLEWOMAN

Gentlewoman is a Thai fashion brand established in 2018 by co-founders Raya Wannapinyo, Jitpon Siriwattanamathangkul, and Siripa Rueangwutthisakulchai. The brand aims to empower women by offering accessible fashion that celebrates femininity, beauty, and individuality. (The Gentlewoman)

It all began when the 3 co-founders met during the university days at Chulalongkorn University. Hailing from the faculty of accounting the friends first started a multi-brand store. The store, CAMP, which opened in Siam Square One, provided a lot of information about Thailand’s fashion scene to the 3 co-founders. Through this venture they were able to pinpoint what the Thai fashion scene was missing and this was the inspiration that helped them to create their own label, Gentlewoman.

The brand quickly gained traction in Thailand and that popularity spread to the rest of Southeast Asia quickly afterwards. If you’ve been to Thailand you would have for sure come across their canvas tote bags on many happy customers. (ENNXO)

It’s not just bags but the brand also offers a wide range of products including swimwear. The brand is known for its minimalist yet stylish designs, releasing new collections frequently to keep up with fashion trends and customer preferences. They aim to be trendsetters versus following trends. (The Gentlewoman)

In 2022, just four short years after the brand was established, they opened their flagship store in Siam Square One and have since expanded their physical presence across multiple other locations. (edit.voila.id)

Will you check out GENTLEWOMAN? What are your thoughts about the brand?

Website: https://www.gentlewomanonline.com

Instagram: https://www.instagram.com/gentlewomanstore/

*pictures used across all socials and site of Soft Serve Magazine are courtesy of Gentlewoman’s official Instagram and belong to GENTLEWOMAN